Do you have an inbound marketing strategy?
Do you have a system to attract new people to your website? Once them come, do you have a system to convert them and turn them into advocates?
You’ve heard the saying, ‘What you don’t know won’t hurt you’.
We challenge that notion. There are a lot of opportunity costs with that mindset. Drifting at sea with your marketing plan can be costly.
Is what you don’t now know really what’s keeping your online platform from performing better? Maybe – maybe not.
There’s an awful lot we don’t know. The maze of Social Media; the plethora of information about it that bombards you when you enter the realm can be overwhelming. It comes at you in the form of “here’s what you’re missing and need to learn right away. This is stuff you don’t now know, that you need to know to make your platform successful!” It makes sense to want to know more, but it can also become an endless chase – and a Marketer’s dream! The only apparent antidote in this scenario is to know what you don’t know, but how can you know that for sure? It can become a bird chase.
In his book, “Happiness is a Serious Problem”, Dennis Prager refers to “The Missing Tile Syndrome.” It describes our obsession with what’s missing, and the fact that we don’t notice the ceiling tiles that are there – just the holes where there are none. We assume that what’s missing from our lives is what would make us happy, if only we had it. Don’t get caught up in this mindset with your online marketing and the creation of your platform.
You must go with what you now know. Don’t be like the baseball pitcher who only practices his windup.
There are often just a few basics you need to know to make the best of your situation, or your online platform. These are the ‘old saws’ like:
- Hard work – there is no replacement! Of course we have to work on the right things, but nothing happens until the work begins.
- Have a system – you won’t know what’s working if you are not systematic about your approach.
- Diligence – sometimes it just takes time. Be like the ant – keep at it!
- Interaction – your prospects and followers are not just a crowd. Get to know them.
- Think for yourself! (This applies only if you want to create something original.)
- Adjust your approach based on the results you get.
There are always a half dozen things that make 90% of the difference. Don’t overlook the basics. We suggest you focus on the half-dozen that YOU think might work for you and then watch for a while and see what happens.
And, if you don’t currently have a system in place to harness your hard work, start with a simple inbound marketing program. It’s important to create an inbound marketing plan or the leads coming to your website will be one-timers. They will check you out today and will be gone tomorrow, maybe never to return. You may only have one shot.
Inbound marketing is a system that analyzes the way people learn about products and services leading to purchase decisions.
It’s a shed of advanced tools and processes used to attract qualified leads to your website and turn them into happy customers. Advocates only become that way through a nurturing process.
Want to know more about how to create an inbound marketing system, turning leads into customers and customers into advocates? Drop us a line below.
What you don’t know has been hurting you. You have dozens of leads coming to your website every day.
Leaving leads unattended is like loading a container ship with your precious cargo headed to the South Pole.
