by Mark | Apr 5, 2021 | Uncategorized, content marketing, Platform Messaging
The job of marketing and sales is to be a decision enabler for the customer, and teaching is the method. Marketing and selling have changed dramatically for businesses. Gone are the days when the salesperson was the primary source of information that customers relied...
by Mark | Mar 22, 2021 | content marketing, Uncategorized
As online business accelerates, so does the need for business writing fluency. Content marketing – creating and sharing online material – is expected to grow to $9.59 billion by 2023. That’s a massive number of dollars. And all those videos, social...
by Mark | May 9, 2019 | Uncategorized
There are two kinds of platforms, one is the digital form, as in software like WordPress, twitter, Facebook, etc. The other is more conceptual and harder to define. Basically it’s the body of thought – principles, objectives, and discussions that you use to...
