by Mark | Jul 29, 2022 | content marketing
High Relevancy Content is a crucial component in the success of any content marketing strategy. It not only helps businesses stand out among competitors but also drives engagement and conversion rates. In this blog post, we’ll look into various techniques to...
by Mark | Jan 11, 2022 | content marketing
One of the best reasons for improving your marketing content is to build authority in your field. Authority builds trust, and reading the right newsletters allows you to draw on the authority and expertise of others. Along with blog posts and videos, email newsletters...
by Mark | Dec 8, 2021 | content marketing
Whether you outsource your content creation or create your own, small business content ideas are vital for effective marketing. Even the best content creators can find it challenging to consistently come up with relevant topic ideas. Remember that professional...
by Mark | Nov 19, 2021 | content marketing, Copywriting
So, whatever you might think of the Space Cowboy, Jeff Bezos, he put a brilliant practice in place when he ran Amazon. And it provides some clues as to why you should improve your writing skills right now. First, he banned PowerPoint. Instead, when there’s an...
by Mark | Oct 6, 2021 | content marketing, Platform Messaging
Small business (SMB) owners can create quick quality digital content even if they don’t consider themselves to be writers or “media types.” The irony is that as an SMB owner, you are better at creating high-quality content than you think. After all,...
by Mark | Aug 9, 2021 | content marketing
At Platform Creator, we are big fans of being honest about our ignorance in order to be better marketers. So, for example, when we talk with new clients, we might start our conversation by saying matter-of-factly (but never unkindly): We don’t really understand your...