by John | Apr 8, 2016 | Platform Messaging
I’m a platform creator. I help others tell stories and create marketing platforms worth sharing. However, most of my career has been spent failing; working on advertising campaigns that have very little substance and very few social media shares. Many times my...
by John | Jan 11, 2016 | Branding, Leadership, Platform Goals
As an online platform creator, helping companies with social media, media planning and buying, website design and SEO in the Dallas area, 2015 was a year in which we played a lot of Wack-O-Mole. We spent a lot of time fixing things, but spent little time building....
by John | Nov 18, 2015 | SEO
Have you ever wondered how to plan the biggest tailgate blow-out ever? I asked a buddy of mine what his secret was and he told me that it had to do with preparation, advertising, and the ultimate roll-out. You had to attract enough people to make it a great event and...
by John | Aug 11, 2015 | Event Planning
A perfectly planned event appears effortless, but it is anything but that. Whether you are organizing an important proposal meeting, convention, workshop, incentive, professional development, or other special event, it’s crucial to get it right the first time. There...
by John | Aug 7, 2015 | Blog, Platform Messaging
Who cares about how to start a blog. Why start a blog? For one, search engines keep a record of everything that is posted online. The more content you have, the more bridges you are building, helping customers find your website. Blogs have now become an integral part...
