by Mark | Apr 5, 2021 | content marketing, Platform Messaging
The job of marketing and sales is to be a decision enabler for the customer, and teaching is the method. Marketing and selling have changed dramatically for businesses. Gone are the days when the salesperson was the primary source of information that customers relied...
by Mark | Mar 22, 2021 | content marketing
As online business accelerates, so does the need for business writing fluency. Content marketing – creating and sharing online material – is expected to grow to $9.59 billion by 2023. That’s a massive number of dollars. And all those videos, social...
by Mark | Mar 3, 2021 | Leadership, Platform Goals
Small biz digital marketing leadership will be a powerful differentiator for business growth in 2021. Ironically, the uncertainty and disruption we currently face are part of the reason why it will be so powerful. In this post, we’ll talk about how to navigate...
by Mark | Feb 11, 2021 | Blog
In an article titled “The Big Lessons From History,” Morgan Housel states there are two kinds of history to learn from, and as we embark on our efforts to win trust in 2021, they are helpful to keep in mind. The first kind is the specific events and headlines...
by Mark | Aug 7, 2020 | Copywriting
Recently our copywriter and co-founder, Mark Modesti sat down with Jaime Jay to talk about platforms and copywriting…. Some of the questions we answered: What is copywriting and what’s so interesting about it? What are some tips and...
