by Mark | Jun 2, 2021 | Branding, content marketing
Whether it’s your personal brand or a software startup, it’s demoralizing to sweat out a piece of content and get nothing-zero-nada in the way of response. At times you can even begin to think an insult or caustic comment would be better. Allow for nuance But before...
by Mark | May 8, 2021 | Platform Messaging
Content marketing ideas are the lifeblood of any solid marketing plan. Everything good begins with a good idea. If you think you don’t need more good ideas – that what you need is better implementation – you’re still saying you could use some...
by Mark | Apr 16, 2021 | Blog, content marketing
Writers know that to improve your writing, it’s essential to read regularly. Once you commit to developing your business writing fluency, you’ll find it challenging to come up with content ideas. But what’s most challenging is the process of developing your skills....
by Mark | Apr 5, 2021 | content marketing, Platform Messaging
The job of marketing and sales is to be a decision enabler for the customer, and teaching is the method. Marketing and selling have changed dramatically for businesses. Gone are the days when the salesperson was the primary source of information that customers relied...
by Mark | Mar 22, 2021 | content marketing
As online business accelerates, so does the need for business writing fluency. Content marketing – creating and sharing online material – is expected to grow to $9.59 billion by 2023. That’s a massive number of dollars. And all those videos, social...
