by Mark | Jan 11, 2022 | content marketing
One of the best reasons for improving your marketing content is to build authority in your field. Authority builds trust, and reading the right newsletters allows you to draw on the authority and expertise of others. Along with blog posts and videos, email newsletters...
by Mark | Dec 8, 2021 | content marketing
Whether you outsource your content creation or create your own, small business content ideas are vital for effective marketing. Even the best content creators can find it challenging to consistently come up with relevant topic ideas. Remember that professional...
by Mark | Dec 4, 2021 | Platform Tools, SEO, website design
Before you write another blog post or add another video, you’re likely to accomplish much more by using a site audit to refresh your website. Here’s why: First, the fact is Google prefers fresh content. And, like it or not, Google is still the behemoth for...
by Mark | Nov 19, 2021 | content marketing, Copywriting
So, whatever you might think of the Space Cowboy, Jeff Bezos, he put a brilliant practice in place when he ran Amazon. And it provides some clues as to why you should improve your writing skills right now. First, he banned PowerPoint. Instead, when there’s an...
by Mark | Oct 6, 2021 | content marketing, Platform Messaging
Small business (SMB) owners can create quick quality digital content even if they don’t consider themselves to be writers or “media types.” The irony is that as an SMB owner, you are better at creating high-quality content than you think. After all,...
