by John | Aug 9, 2013 | Platform Messaging
Fred Smith said, “People with 20 years’ experience really have a one year’s experience which they have repeated twenty times”. I think about the years I’ve spent trying to gain experience, hoping time would go by quickly, so that I could add years to my...
by John | Jul 25, 2013 | Platform Tools
In all of our discussions regarding the platforms we help our clients build, we always include the topic of agenda. All of the key drivers of your ministry, business, or book publication are going to depend on the clarity of your agenda. Without that clarity your...
by John | Jul 23, 2013 | Platform Messaging
Picture yourself in the following scene: The room is full. You’ve been given a brief introduction to the audience and your business, ministry, or cause thumbnail has been shared. You’re one of several local leaders who have been asked to speak about your...
by John | Jul 18, 2013 | SEO
It can be daunting, reading article after article about SEO and Google’s new Penguin updates and trying to keep up with all the best SEO practices. An article about Social + Search caught my attention, but I thought, what are the primary SEO practices that can...
by John | Jun 28, 2013 | Platform Messaging, Platform Tools
Some of my fondest memories growing up in the Midwest revolved around food. During the holidays, the six of us would pile into dad’s yellow T-bird to make the six hour drive from Des Moines, IA to visit relatives in Chicago, who lived in a triplex. Lunch would start...
