by John | Oct 25, 2013 | Branding, Platform Messaging
Be Authentic An amazing story of authenticity comes from our local friend turned nationally syndicated radio icon, Kidd Kraddick. What does Kidd know about the ‘laws of branding’? Well, he built one of the top radio morning shows brands in the country by...
by John | Oct 18, 2013 | Branding, Platform Tools, Social Media
When it comes to making a name and building your online platform for your company, social media is a great place to build a good reputation. You have to use this powerful tool correctly, however. Anything with this much potential for reward is generally high risk....
by John | Sep 20, 2013 | Platform Messaging, Platform Tools
I remember the day, or should I say weeks, when my wife and I went looking for our first home. I loved the really big one with the vaulted ceilings and custom chair and crown molding. And it had a reasonable price tag. “This is the one”, I said....
by John | Aug 23, 2013 | Platform Tools
It’s one thing to be a leader who is thoughtful, but it’s another to be a Thought Leader. Whether you intend to write a book, speak professionally, or define a market niche, the real leverage is found in becoming a Thought Leader. Think...
by John | Aug 9, 2013 | Platform Messaging
Fred Smith said, “People with 20 years’ experience really have a one year’s experience which they have repeated twenty times”. I think about the years I’ve spent trying to gain experience, hoping time would go by quickly, so that I could add years to my...
