Fred Smith said, “People with 20 years’ experience really have a one year’s experience which they have repeated twenty times”. I think about the years I’ve spent trying to gain experience, hoping time would go by quickly, so that I could add years to my resume. But, having experience could mean I’ve done the wrong thing for 20 years.
A lot of people set out to accomplish very little with their lofty goals:
1). Learn everything I can about my industry
2). Set a goal 10% higher than last year
3). Obtain goal
Rinse and repeat, year after year.
However, if you observe successful people, you’ll notice that they, like Fred Smith tells us, stretch themselves and take paths that are many times uncomfortable. Have you set a goal or started something new that has stretched you? What have you done to separate yourself from the competition? Hitting a 10% increase is nice, but are you doing anything memorable? Have you considered starting a blog?
If you aren’t a writer, you can still build your personal online brand through creating something unique. Maybe a video blog or podcast is a better route for you. Consider this:
1). What skill do you possess that would be valuable to others?
2). You don’t have to be an expert to give good advice. Most bloggers aren’t saving lives, just improving them.
3). Continually make small improvements.
Keep growing and keep stretching yourself and never give up.
If you want help setting up your online platform, drop us a line.
