Case Study: Pharmacy Outreach Success with a Cold Email Agency Approach
Industry:
Texas Pharmaceutical Company
Content Marketing Strategy
Cold Email Marketing Outreach
IT – email verification, listing building, data enrichment
COLD EMAIL AGENCY OVERVIEW
When a fast-growing pharmaceutical company needed to reach pharmacy decision-makers at scale, they partnered with Platform Creator, a results-driven cold email agency focused on building compliant, high-performing outbound systems. Rather than relying on a one-size-fits-all software, the client needed a fully customized approach, one that protected their brand reputation while delivering measurable ROI.
THE CHALLENGE:
- Reaching a Specialized Audience: Pharmacy decision-makers are a narrow and busy target. Getting past the noise required tailored messaging and smart segmentation.
- Deliverability at Scale: Sending cold emails at volume without harming sender reputation was essential to success.
- Data Accuracy and Personalization: Targeting had to be precise, with enough context to create trust in the inbox.
THE CHALLENGE
- Reaching a Specialized Audience: Pharmacy decision-makers are a narrow and busy target. Getting past the noise required tailored messaging and smart segmentation.
- Deliverability at Scale: Sending cold emails at volume without harming sender reputation was essential to success.
- Data Accuracy and Personalization: Targeting had to be precise, with enough context to create trust in the inbox.
Our Cold Email System
Platform Creator delivered a turnkey cold outreach system—technical setup, messaging strategy, and campaign execution included.
- Precision Targeting and List Building
- Custom Lead Lists: We sourced pharmacy decision-makers based on a refined Ideal Customer Profile (ICP).
- Email Verification: Every contact was validated using industry best practices to prevent bouncebacks and protect sender reputation. Read more about why email verification matters from NeverBounce.
- Data Enrichment: Additional details such as job titles, pharmacy type, and region were added to support personalized outreach.
- Campaign Strategy and Copywriting
- Tailored Messaging: The first sequence used a value-focused CTA with a click-through link, while follow-up emails asked recipients to simply reply “Yes” or “No,” making it easy to engage.
- Subject Line Testing: We tested multiple subject lines to identify which generated the highest open rates.
- Message Design: Emails were short, relevant, and formatted for both desktop and mobile readability. Most importantly, they were conversational and easy to understand. We scanned and removed words that were likley to trigger spam filters, such as ‘access’, ‘click’, ‘free’, ‘get’, etc.
- Infrastructure and Execution
- Domain Protection: To safeguard the client’s main domain, we purchased and configured several new sending domains. Tools like Porkbun were used for quick and cost-effective domain registration and setup.
- Authentication Setup: Each domain was configured with SPF, DKIM, and DMARC to maximize deliverability.
- Automated Campaign Management: Sequences were scheduled and tracked using cold email tools that supported smart throttling and reply tracking.
- Real-Time Optimization: We continuously monitored engagement and made adjustments to improve performance.
Results:
61%
55%
55% Open Rate on follow-up emails.
50%
Over 50% Click-Through Rate on the first email sequence.
50%
High Response Rate on subsequent emails with simple reply-based CTAs.
Why It Worked
The campaign succeeded because Platform Creator approached the project like a true cold email agency—not just sending messages, but building a reliable system:
- Verified and enriched lead data
- Domain safety and technical setup
- Personalized messaging and testing
- Ongoing data-driven optimization
Conclusion
Cold email remains a powerful channel when executed with strategy, compliance, and care. For this pharmaceutical client, Platform Creator turned cold prospects into warm leads, protected their domain, and laid the foundation for long-term outbound success.
Ready to build your own cold outreach engine? Explore our email and outbound marketing services and see how we can help you connect with your ideal customers.